Wendy’s
The Wendy’s Phone
To increase downloads of the Wendy’s mobile app, we created the ultimate incentive: The Wendy’s Phone. Each phone includes a “Hey, Wendy!” voice assistant that responds to 50+ voice commands and does the one thing all other voice assistants can’t — order Wendy’s.
Just say “Hey Wendy!”
Ask her anything. She’ll probably convince you to get some Wendy’s. Over 50 unique voice commands were programmed onto the phone providing burger-based utility to the holders of this exclusive piece of technology.
In addition to the voice assistant, the phone came equipped with a custom UI, exclusive backgrounds, a fresh beef ringtone, and a secret menu.
To launch the phone we showed off some of its unique features.
Launch :30
We gave the phones away on Twitter and the last one during the first ever live stream hosted by a phone.
The greatest phone of all time.
(If you’re a Wendy’s fan).
Watch the case film below.
